It is not good functionality that makes finance apps successful, but more importantly, they need to be user-friendly and gain trust among your users. A badly made or overwhelming app may discourage its users and make them switch to a competitive app.
That can change due to good UX design. Striving to be clear, simple, and secure, you will be able to help users manage their finances with confidence and enhance their retention and involvement.
In our article, we will see how to use the best methods in the UX design of financial applications so that your product can stand out in a competitive market. All these practices will enable you to create finance apps that your users like and use again and again, whether you outsource to a UI/UX design firm or prefer to do updates internally.
Make Interfaces Simple and Unambiguous
Financial apps usually have complex and complicated data, but the interface that you use must remain simple, and the easy-to-read design enables the user to comprehend their money supply without being overwhelmed.
What to do to make your interface uncluttered:
Apply clean layouts: Whitespace should be used to prevent clutter and keep the information in clean sections.
High priority information: Prioritize important information displays of balances, transactions, and important actions
Restrict colors: Apple rarely uses more than two different colors on a page and does not clutter with colors.
Easy-to-read typeface: Make the most important numbers and actions appear with a clear, large typeface.
Consistent icons: Invest in having familiar icons for an action, such as transfer, pay, or view details.
No technical speak: Do not use technical terms or jargon in language that is not understood by your people.
When you collaborate with a UI/UX design company, clarity should be your priority because it will make your finance application seem user-friendly and trusted by your clients.
Prioritise Security and Trust
Users want to be secure when transacting their finances in your application. Trust is vital when users are staying in finance apps, and you need to win it with your UX design.
What to do in order to establish trust by design:
Display security indicators: Displaying SSL certifications, biometric login options, and security cards.
Open permissions: Account for the fact that you require access to some data or features.
Easy sign-off: This should be easy because they are using it to get their peace of mind.
Session timeouts: Automatically log out the dormant user to secure the accounts.
Confirm activities: Confirm payments or transfers through confirmation screens in order to eliminate errors.
Support flexibility: Allow users to have easy access to customer support in case of problems.
When you are updating an app with a UI/UX design services team, being security conscious in your design will ease the minds of the end user.
Apply Simple Specific Illustration
Finance applications deal with complicated statistics, and visualization makes sense to interpret the situation and come to a decision.
Tips on using data visualization:
Make use of simple charts: the use of pie charts and bar graphs will assist users in getting a breakdown of spending or incoming income at a glance.
Emphasize important data: present important figures such as account balances, outstanding bills, etc.
Enable filtering: Enable the user to filter the data based on dates, categories, or type of transaction.
Use color without overdoing it: You can use colors to mark the positive and negative trends, but do not overdo it to the extent of confusing users.
As interactive features: Allow users to tap on charts when information is required.
Make it uniform: Maintain a consistency of visual styles on your app so as not to confuse.
In case you collaborate with a mobile UI designers, clear data visualization is going to enable your finance application to be more useful and interesting to a user.
Make it accessible to every user
Finance apps ought to be accessible to all, including people with disabilities. A user-friendly design will optimize user experience, which will allow you to attract more people.
The ways of making your finance app accessible:
Fonts: Use easy fonts and font sizes.
Keep in contrast: Color the text and background in contrast so that the former is readable.
Accommodate screen readers: Include alt text on icons and images in accordance with the correct labels placed on buttons.
Offer keyboard navigation: A visitor should have an opportunity to navigate with the help of a keyboard or assistive tools.
Do not bet on color: messages must not only be in color; messages should be carried by labels and by patterns.
Use real users: Find out accessibility problems by seeking the opinions of users with various needs.
It is not only good practice, but it also generates loyalty and trust. When coming up with upgrades for your app with a UI/UX design agency, a viable solution is to cement accessibility into the design structure of your application.
Conclusion
The UX design of doing things right may help you make your finance app more convenient to use, more credible, and more engaging. By making interfaces minimalistic, focusing on security, simple data visualizations, and being accessible, you will allow people to safely manage the incredible and be more involved.
Begin with the minor refinements, test frequently, and continue listening to the user to improve your application in the long run. These are the best practices you can use to make your finance app unique and gain the trust of your audience.
Particularly, when you are collaborating with a UI/UX design agency, paying attention to such practices will help you guarantee the fact that your finance app is prepared to enter an expanding market.